Extravaganza is a luxury brand creation & management group founded in Paris, France.

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History in the making

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2015

Sillage d'Orient

Launch of Sillage d’Orient as an exclusive Extravaganza brand and established our internal distribution network.

2015

2016

The Woods Collection

Launch of The Woods Collection as an exclusive Extravaganza brand and expanded the distribution network to cover the GCC.

2016

2017

Perfume Holding

Undertaken a joint venture with Perfume Holding and took over distribution management of its portfolio across all GCC markets.

2017

2018

Thomas Kosmala

Global distribution of Thomas Kosmala and Adi Guru brands.

2018

2019

The Art of Shaving

Distribution of The Art of Shaving across the MEA and full acquisition of Adi Guru niche perfume brand.

2019

2020

Amouage

Distribution rights for Amouage in the UAE.

Global launch of Reminiscence and Natural by The Woods Collection.

2020

2021

Lalique

Distribution of Lalique Group products in the UAE.

Global distribution of Nikos across the MEA.

2021

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The Woods Collection

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Sillage d’Orient

Social Media & Partnerships

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Paris

91 Rue du Faubourg
Saint-Honoré,
Paris

Dubai

Umm Suqeim Road,
Al Barsha 1, near
Mall of the Emirates Dubai

Beirut

Achrafieh,
facing ABC Mall,
Beirut